Writing persuasive copy

BSBWRT501 Write persuasive copy

Practical

You will be assessed in the workplace as a safe environment, and must demonstrate consistent performance of typical activities in communication and writing. You will need access to:

1. organisational policies and procedures relating to copywriting
2. relevant legislation, standards and codes of practice
3. equipment and resources for advanced copywriting and design.

You need to show that you have analysed and evaluated a design brief including:

1. Checked information for accuracy
2. Work to schedule
3. Worked to budgetary requirements
4. Located and adhered to your organisation’s legal and ethical constraints
5. Produced persuasive copy with high impact, surpassing competitor’s promotional material.

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Interview/assignment questions

1. What ethical requirements can impact production and delivery of creative copy?
2. What are the relevant legislation, standards and codes of practice affecting production and delivery of copy. Explain them in overview.
3. What constraints should you consider during analysis, evaluation and preparation of copy?
4. Explain your organisation’s policies and procedures relevant to writing copy.
5. Describe persuasive writing techniques
6. Explain the structure of persuasive copy.

 

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